About us

⚔️ About the Founder – Peter Pero, Warrior by Blood and Brotherhood

Peter Pero is a U.S. Army Infantry combat veteran and former federal law enforcement officer with a career defined by duty, discipline, and resilience. He served from 2007 to 2013, deploying to Iraq during Operation Iraqi Freedom and Operation New Dawn, where he faced direct combat in Talil, Baghdad, and Mosul. After separating as a Corporal (E-4), Peter continued his mission of protecting others by serving as a U.S. Customs and Border Protection Officer from 2012 to 2025.

Over his law enforcement career, Peter became a seasoned firearms, tactical, and less-lethal instructor, mentoring fellow officers in both defensive and offensive skills necessary for high-risk operations. With over a decade of real-world experience, his training style blends battlefield instincts with street-smart tactics.

Now retired, Peter continues to serve his warrior tribe by founding Ulfhednar Co—a brand forged from Norse spirit, battlefield grit, and the unwavering belief that warriors never stop sharpening their edge. Through Viking-inspired apparel and elite tactical training, Peter honors the mindset of those who walk into fire, not away from it.